SEMrush vs Google Keyword Planner
Side-by-side price and match comparison — SEO.
Price & match side-by-side
| SEMrush | Google Keyword Planner | |
|---|---|---|
| Monthly | $139.95 | Free |
| Annual | $1679 | Free |
| Free tier? | No (paid baseline) | Yes — free |
| Match score | — (baseline) | 60/100 |
| Est. savings | — | ~$1679/yr |
| Visit | Paid product | Open free |
Strengths often cited for Google Keyword Planner: Free
Google Keyword Planner — often a stronger value alternative.
Approximate seed pricing — verify on vendor site
FAQ
Is Google Keyword Planner cheaper than SEMrush?
Yes — Google Keyword Planner is free, while SEMrush is about $139.95/mo. Estimated annual savings: $1679.
How good is Google Keyword Planner as a SEMrush alternative?
Match score 60/100 for typical SEMrush workflows. Google Keyword Planner — often a stronger value alternative. Trial both before you cancel.
SEMrush vs Google Keyword Planner — which should I pick?
Pick Google Keyword Planner if you want to save ~$1679/yr and accept a 60/100 feature match. Stay on SEMrush if you need its full pro suite and ecosystem.
How does CheaperThan score this comparison?
Match score is an editorial estimate of workflow overlap, not a star review. Prices are Estimated or Verified; paid listings are labeled. Full transparency: /trust/ and /methodology/.
← All alternatives to SEMrush List your tool ($9–$49)
More in SEO · Trust · Guides · Best free SEO.
Is your product a better SEMrush alternative than Google Keyword Planner?
Get listed next to “SEMrush vs …” and “cheaper than SEMrush” intent — from $9 via PayPal.